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Permission marketing in the news

September 3rd, 2010 | by Optism Team

In the news this week, we’re seeing evidence of the growing importance of mobile marketing and advertising from different levels of the ecosystem.

To begin, we have sage counsel from the Mobile Marketing Association, through the Managing Director for North America, Michael Becker. In Reality Check: Mobile marketing’s rules of engagement, Michael reminds us that it’s up to all of us to safeguard the opportunities presented by mobile marketing by protecting the consumer. We couldn’t agree more. We believe “the consumer owns the consumer” and advertisers and brands should seek explicit permission to engage with consumers on their mobiles. They also need to ensure the exchanges are relevant to the consumer by taking the time to understand their interests. This approach aligns perfectly with the MMA’s “Protect the consumer, and you protect the opportunity.” Michael also talked about the MMA and its role within the ecosystem at the MMA Forum in New York. You can watch the video on YouTube™. Read the rest of this entry »

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Brazil Youths Reveal WHAT Mobile Marketing They Want & How They Want It

September 1st, 2010 | by Optism Team

Peggy Ann Salz of msearchgroove tapped into the Alcatel-Lucent Market Advantage Youth Lab to find three young Brazilians to speak on behalf of their millennial cohort. In Part 1 of her podcast last week, Peggy explored how young people use their mobile phones and how they feel about a mobile advertising service on these personal devices. In Part 2 this week, Peggy and her guests explore what kind of mobile marketing millennials want to receive from brands and mobile operators. Salz was surprised to learn that it’s not all about freebies and free minutes. Check out the latest podcast to learn what really excites young mobile users when it comes to advertising.

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Permission marketing in the news

August 27th, 2010 | by Optism Team

This week we saw lots of discussion on the growth in SMS messaging. We believe the growth in popularity of SMS increases its potential as an effective permission-based mobile marketing strategy.

MobileMarketingWatch starts us off with a great infographic that illustrates the growing power of SMS in their article Awesome Infographic: The Rise And Ubiquity of SMS In The US And Worldwide. As the saying goes, a picture is worth a thousand words, and this infograph says loud and clear that texting is big, really big. Read the rest of this entry »

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