<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Optism Blog</title>
	<link>http://www.optism.com/blog</link>
	<description>A home for engagement marketing inspiration, the latest developments in the digital space and a soapbox for thought leaders and deep consumer insights.</description>
	<lastBuildDate>Tue, 07 May 2013 15:18:40 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>4 Benefits Restaurants Accrue from Accepting Mobile Payments</title>
		<description><![CDATA[Mobile payments are revolutionizing the way customers pay for their food or merchandise at restaurants. More and more food establishments now accept a mobile payment that does not involve cash or a credit or debit card. Why? Convenience for both the customer and the proprietor. As these payment programs are fairly inexpensive and do not [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/05/4-benefits-restaurants-accrue-from-accepting-mobile-payments/</link>
			</item>
	<item>
		<title>The Future of Retail is Now</title>
		<description><![CDATA[Traditional retail in the U.S. is under attack by eCommerce and mCommerce. By allowing for a broader assortment of inventory, easier access to comparison product information and better purchasing options, these new shopping methods are continuing to grow faster than traditional retail. Although it only accounts for a fraction of annual US retail sales, the [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/04/the-future-of-retail-is-now/</link>
			</item>
	<item>
		<title>Going Walletless: My Week with a Mobile Wallet</title>
		<description><![CDATA[The switch from a physical to a mobile wallet is part liberating, part scary and obviously will take a little bit of time for some people to get used to. As we recounted last year, it is becoming easier to switch to a mobile wallet especially if you live in a tech city like San [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/03/going-walletless-my-week-with-a-mobile-wallet/</link>
			</item>
	<item>
		<title>Optism Top 5 Blog Posts of 2012: 50 Best Mobile Marketing Campaigns</title>
		<description><![CDATA[Note: Optism is republishing our five most popular blog posts of last year, this was number #1  for 2012 and was originally published on September 21, 2012. Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/02/optism-top-5-blog-posts-of-2012-50-best-mobile-marketing-campaigns-3/</link>
			</item>
	<item>
		<title>Optism Top 5 Blog Posts of 2012: Thinking Human: Six Steps for Building a Successful Opt-In Mobile Marketing Strategy</title>
		<description><![CDATA[Note: Optism is republishing our five most popular blog posts of last year, this was number #2  for 2012 and was originally published on January 27, 2012. Not that long ago, people bought everything from local shops. Shop owners had personal relationships with their customers. They learned through conversations with these customers what types of [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/02/optism-top-5-blog-posts-of-2012-thinking-human-six-steps-for-building-a-successful-opt-in-mobile-marketing-strategy/</link>
			</item>
	<item>
		<title>Optism Top 5 Blog Posts of 2012: Tap In to the Power of Digital Moms</title>
		<description><![CDATA[Note: Optism is republishing our five most popular blog posts of last year, this was number #3  for 2012 and was originally published on July 13, 2012. Digital Moms in the US are an increasingly important demographic for marketers. Mothers are accumulating more wealth and making more shopping choices and using more technology than the [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/02/optism-top-5-blog-posts-of-2012-tap-in-to-the-power-of-digital-moms/</link>
			</item>
	<item>
		<title>Are Mobile Payments Really About Payments?</title>
		<description><![CDATA[Note: This blog post was originally posted on Mobile Payments Today. Especially in banked markets, where payment card penetration is often above the hundred percent, we have all learned to recognize that mobile payments needs to be more then &#8220;mobilizing&#8221; payments by changing the form factor from plastic card to a digital format on a [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/02/are-mobile-payments-really-about-payments/</link>
			</item>
	<item>
		<title>Optism Top 5 Blog Posts of 2012: Mobile Enabling Rewards for Consumer Behavior</title>
		<description><![CDATA[Note: Optism is republishing our five most popular blog posts of last year, this was number #4  for 2012 and was originally published on April 27, 2012. Social Media’s influence across the ecommerce landscape has been profound. With so many choices and conflicting information about which products to choose, consumers are increasingly relying on their [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/01/optism-top-5-blog-posts-of-2012-mobile-enabling-rewards-for-consumer-behavior/</link>
			</item>
	<item>
		<title>Optism Top 5 Blog Posts of 2012: Giving Up Privacy for Convenience</title>
		<description><![CDATA[Note: Optism is republishing our five most popular blog posts of last year, this was number #5  for 2012 and was originally published on April 4, 2012. Recently, I discussed that the wrong questions were being asked about the development of the mobile wallet – namely, that that there was not enough industry focus on [...]]]></description>
		<link>http://www.optism.com/blog/index.php/2013/01/optism-top-5-blog-posts-of-2012-giving-up-privacy-for-convenience/</link>
			</item>
	<item>
		<title>Optism Blog Recaps Mobile for 2012</title>
		<description><![CDATA[Optism recaps 2012 in mobile marketing, mobile payments, mobile wallet and mobile campaigns. ]]></description>
		<link>http://www.optism.com/blog/index.php/2012/12/optism-blog-recaps-mobile-2012/</link>
			</item>
</channel>
</rss>
