Bridging the gap between operators and advertisers
Optismâ„¢ forms partnerships with mobile operators worldwide, and helps them turn their subscribers into advertising audiences through a fully-hosted, end-to-end solution.
It starts with the operator offering their subscribers the chance to opt-in to connect with their favorite brands on the mobile phone. Along the way, subscribers explicitly share information about themselves like their gender, age, and lifestyle interests. With this knowledge, advertisers can make sure brand communications are relevant and they can be confident they’re targeting the right people. Operators also benefit from having a better understanding of their subscribers, which leads to less churn and a revenue stream that is profitable.
To provide advertisers with maximum reach, Optism combines subscribers from multiple mobile operators and offers tools for planning and booking cross-operator mobile media.
Experience counts
Optism is the mobile advertising solution from Alcatel-Lucent, a trusted partner of mobile operators in over 130 countries. Our growing influence in mobile marketing and advertising is evident from our leadership role as a Premium Member of the Mobile Marketing Association.
The Optism team includes advertising and mobile marketing experts who are passionate about engagement marketing. The team has hands-on experience developing compelling campaigns for leading brands and agencies. Optism team members serve on the MMA Board of Directors.
